Impact of Search Engine Optimization as a Marketing Tool
نویسندگان
چکیده
منابع مشابه
The Role of Search Engine Optimization in Search Marketing
Web sites invest significant resources in trying to influence their visibility among online search results. In addition to paying for sponsored links, they invest in methods known as search engine optimization (SEO) that improve the ranking of a site among the search results without improving its quality. We study the economic incentives of Web sites to invest in SEO and its implications on sea...
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Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. Most on-line sellers, however, do not invest in search engine optimization (SEO) to get higher search-results rankings for their listings, but instead prefer paid placements. They explain that SEO is more expensive than paid placements, produces resul...
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By new advancements in vehicle manufacturing vehicle quality evaluation and assurance has become a more critical issue. In present work, the vibration transfer path analysis and vibration path ranking of a car interior has been performed. The method is similar to classical multilevel TPA methods but has distinct differences. The method is named VIVS which stands for Vehicle Interior Vibratio...
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This document contains research in the field of Search Engine Marketing, to be specific it is focused on finding, implementing and evaluating a technique that can be used for keyword suggestion. Based on a set of words describing the subject, a algorithm finds and ranks keyword suggestions that can be used to advertise with. The main goal is to find keywords that are non-obvious, which means th...
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ژورنال
عنوان ژورنال: Jindal Journal of Business Research
سال: 2018
ISSN: 2278-6821,2321-0311
DOI: 10.1177/2278682117754016